Horizon’s CRM Data management solutions provide organisations with centralised control of their data

• Data Collection Process which starts with analysis of existing legacy systems, followed by identifying the required customer data, validation and business rules. The Data collection process, as a result, delivers a CRM database in parallel to the legacy systems that will not only store the Single customer view data with the relevant portfolio information and contact/responses history, but it will also contain the new marketing and campaign data.
  
• Campaign Maintenance Facility (User Interface) for easy and friendly maintenance of the Campaigns, CRM prompts, Get-to-know logic, future events, expirations, relevant codes and their history.
  
• Business Intelligence, Campaign data Extracts, Automation. Once the CRM and Marketing databases are created and the automated processes update them regularly, project team implements reports, further customised business processes and extracts that will be based on the already migrated data. The solution supports pre-defined, custom built and ad-hoc reports, and exports to common file formats (PDF, Excel, Word, CSV etc.) or to be displayed on a built for purpose web based User Interface. Reports and exports could be scheduled to run automatically at specified interval.
  
  If you have any questions about iClarity or our CRM and Loyalty solutions please contact:
  Sir Richard Heygate, CRM Director,             Email: Richard.Heygate@horizont.co.uk
  Vesselin Vassilev, CEO,                                  Email: Vesselin.Vassilev@horizont.co.uk

iClarity Loyalty Management
iClarity Loyalty Management solution enables organisations to create loyalty campaigns without the help of IT staff.

“Loyalty members are 4 times more likely to be repeat customers than non-loyalty members. But everybody knows that. What you may not know is the financial impact. Returning customers spend on average 67% more than first-time customers (source: Bain and company) and in several retail industries up to 15% of a brands most loyal customers account for 55-70% of the company’s total revenues” (source: The Center for Retail Management at Northwestern University).

Whether they are trying to unlock rewards or engage a brand that they feel connected to, loyalty members incur more visits to retail properties, make more purchases of higher margin goods and promote the brand to their friends and social spheres.

Building a group of loyal customers and retaining the most valuable ones is a key challenge for most of the companies. It requires a long-term strategy and utilising advanced IT tools to help understand the individual needs of customers, keeping an active dialogue with them and rewarding them for certain behaviours. One of the most effective ways of keeping customers satisfied is implementing smart loyalty program.

Horizon helps retail, telecom and financial sectors to improve their customer management and reduce churn through well designed loyalty programs supported with enabling CRM, Campaign and Loyalty management technologies.

iClarity Loyalty solution features:

• B2B and B2C models
• Supports multiple marketing campaigns and loyalty management programmes designed and created by different organisations
  
• Web-based Back office tool for staff and partners
  
• Web-based Front end for clients and loyalty members
  
• Mobile App for Loyalty members
  
• Single Customer View depositary of customer personal and contact details, portfolio, history, purchases, transactions, multi-channel communication, complaints
  
• Aggregated data from internal and external to the organisation sources, including social media and big data
  
• Flexible customer segmentation for non-technical users
  
• Extremely flexible and reach in functionality Loyalty functionality:
  a. Website white labelling for partners/stores - ability to customise the front end to suit the intermediaries/partners’ web site design;
  b. Advanced Reward Types - configure different reward types including vouchers, percentage off, fixed amount discount, product redemption, quantity or volume rewards, limits, points or monetary units, etc;
  c. Email/SMS/Chat/Social Media Notifications - send out advertising campaigns and reminder messages notifying customers e.g. that they have accumulated enough points for redemption by various channels;
  d. Mobile Bar code for member identification instead of plastic cards;
  e. Manage Customer Points – manual or automated points redemption.